Can Cinemas Win Back Audiences After Covid

Coronavirus disease 2019 (COVID-19), the viral illness caused by the novel coronavirus SARS-CoV-2 has resulted in significant morbidity and mortality across the world since the first cases were identified in Wuhan China, in December 2019. Do let go of your habit of greeting people the way you used to before the pandemic. A handshake, a hug, a kiss, they all come with a considerable amount of risk and unless you live together and are in constant touch, this might be unsafe.

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  • Studios have begun making further changes to the release schedule, with notable release delays coming from Universal and Paramount.
  • And while I believe there should be room for everything from entertainment to enlightenment, I’d personally like to see a turn from plays and musicals of easy snark and cynicism toward works of compassion and activism.
  • Now, the pandemic has forced many of those remaining to close their doors forever.
  • “We’re really leaning into 2022 as ‘only in theaters’ to create heat that these movies are to be seen first in theaters and afterword on streaming,” says Goldstein.
  • Among the first out of the gate is the ninth instalment of the popular Fast & Furious franchise, which officially opened in Singapore this week.

Of which, subscription video-on-demand platforms that include Netflix and Disney+ make up the bulk of growth. Shaw Theatres, the second largest player here with nine cinemas, said it is operating “way below” its breakeven capacity number. “It is estimated that movie halls across the world lost US$32 billion in 2020, or a 71.5 per cent reduction in revenue.

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“Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable,” said NBCUniversal CEO Jeff Shell in a press release. Similarly, Lawler believes that far from cannibalizing cinema audiences, audiences that choose to watch on VOD first are additive for the advertising industry. Many titles, such as the latest James Bond instalment No Time to Die, were set for wide release and then postponed.

The Struggle With Lingering Health Issues From Covid

Additionally, high-touch point areas will be regularly sanitised and disinfected between movies. Cinema tickets sales exceeded 1.4 million yuan (US$208,762) by noon on Friday, and Jurassic World Dominion was the most popular film, according to Maoyan Entertainment. Premier Li Keqiang was quoted by state media on Thursday as saying that the world’s second-largest economy was recovering from the supply shocks incurred while fighting COVID-19 earlier this year, “but the foundation is unstable”. The city’s latest outbreak is linked to illegal karaoke services in a single building. It’s clear that our public-health establishment worries too much about politics, not protecting the public it supposedly serves.

In the past 12 months alone, some movies played exclusively in theaters for anywhere from 12 to 45 days before jumping to digital platforms, and others were made available on streaming services on the same day as their theatrical releases. The advent of the pandemic coincided with the launch of several new streaming offerings such as Peacock, HBO Max, Paramount Plus and Disney Plus, which were owned by the media conglomerates that house traditional movie studios. This, in turn, gave those studios even greater flexibility when it came to deciding how a movie would be released.

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The top ten films in China’s box office were made in China or HK-China. For audiences right now, the most exciting thing is a movie that makes them feel fortunate to be Chinese. Average imported films would fail, and in China in 2021, even the strongest brands are expected to receive a lot less than they did years ago. All countries needed to learn from China to figure out how to recover the business’s revenue in the present scenario. Percentage box office losses for January to March 3, 2020, are 70–75% in Italy, 60% in South Korea, 35% in Hong Kong, the Philippines, and Singapore, and 30% in Taiwan.

Health Conditions

Screen Australia’s Gender Mattersreport of 2015 showed the extent of gender inequality in the Australian film industry, and sparked a taskforce to address this issue, which has resulted in some progress– though more needs to be done. One of the democratic reforms Pericles is supposed to have made in Athens was to introduce public fees. They enabled working people to participate in politics (i.e., to take time off work for civic duties) and to attend the theater, the cost of tickets covered through a special fund. Rather than limiting public subsidy to theater institutions for the creation of work, we should also subsidize attendance. A yearly stipend, say, for each resident of the U.S. — in Athens, the fees were offered only to citizens, but we should obviously not accept that restriction — to spend on theater.

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